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Newbie Project #14: Creating your own Full Page Ads
The purpose of this project is to explore a few different methods that can be used to create your own FPAs. These self created full page ads can be a very useful tool in your advertising arsenal. Having full control over the designs of these allows you to customize the sponsor link presentation to whatever you feel your traffic will be most comfortable with. Now let's move on to some different approaches a person might take.

1. Graphic intense FPA's
This type of page is not for everyone as it does take some skill and talent to create good looking and effective graphics. However, with that in mind, an amateurish looking odd size graphic might help the page depending on the niche being advertised. The big things to remember when creating your own graphics is to try and keep the colors somewhat simple so that they will be viewable without color distortions on older systems and of course image size. You want your images to load fast but yet still look as good as possible. This usually requires a bit of "playing" around with image compression and so forth from within your graphics program.

2. Text only FPA's
This is often one of the more "powerful" FPA types in my opinion. This is because you have a chance to "talk" with the surfer and get them a bit more worked up than what some images alone are capable of. A bonus is that this type page loads very fast and can be very keyword rich for the search engines. There is of course different approaches a person might take such as "first person type text, impact or action statements(short and to the point while telling the surfer to do something such as click here), short story style and so on. What you do always want to do is make the first few statements either drive the surfer to click right away or entice them enough to keep reading and click further down the page and make the actual links themselves highly visible.

3. Combination of text and graphics
These pages usual consist of a combination of your own text and then sponsor supplied graphics such as banners or buttons. While these pages can be very effective, you should still keep a few things in mind such as image placement and link location. For instance, in most cases you would want a few good text lines at top for the search engines as well as the slow modem users. This should be followed by a large text link. Next, the images can be placed in different locations with text above, below and beside them. Always link your banners and buttons of course but be careful not to "overlink" your text. By this I mean if to much of the text is linked, the page then can easily become "spammy" looking and ultimately, perform at a lower than expected rate.

4. Making them unique!
Obviously if you make these pages yourself, they are going to be unique to the web itself but there still are other ways as well to make your pages "Stand out" from the rest such as java tricks, multi colored table cells, other options for surfers. With java, you can have links that flash, backgrounds that change, bookmark scripts, time-day display and so forth. While some of these things might not seem the most useful, if they make a surfer remember the page and get the "this is new feeling", you're one step closer to getting them at ease enough to possibly buy something from your page that you recommend. Multi colored cells within your tables can also had a huge visual variety to your page without having to use any images or very few at least. You can get some easily labeled table codes that you can manipulate for your own uses here. Other options can consist of different links to something non related to the main focus of the page, "fun" links such as to online mini games or whatever, your own linklist, tgp, free site links and so on. Generally just things you do not normally see on sponsor provided FPAs.

Consideration points:
A. A FPA does not have to be for one single site. You can advertise multiple sites or sponsors from one page. B. You make the rules on these as far as pop ups, blurs and so forth. (dependent of course on where you use them) C. Try to design for the lowest common denominator (so the page views correctly in as many different browsers as possible).

Helpful Tools/tutorials
Graphic links:

Graphics Zone
Free Graphics
Extra graphic links (Graphic Links section)


Coding/java
Extra coding links (Coding Links section)
Browser test (Browser compatibility)


Table makers:
Table maker 1
Table maker 2

Any questions or comments about this project can be posted to the project thread HERE




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